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Client Story: When Things Go Wrong
Aimee Jones Aimee Jones

Client Story: When Things Go Wrong

Birth is unpredictable. No matter how much we prepare, sometimes labour takes an unexpected turn. When people talk about positive birth experiences, it’s easy to assume that “positive” means calm, straightforward, and exactly as planned.

But that isn’t always the reality — and it doesn’t have to be.

Today’s client story shares a different kind of positive birth. One where things didn’t go according to plan, but where preparation, understanding, and support made all the difference.

This story is shared with permission, with details changed to protect the family’s privacy.

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How to Stay Calm and Confident Throughout Pregnancy
Aimee Jones Aimee Jones

How to Stay Calm and Confident Throughout Pregnancy

Pregnancy is a season of profound change. While it can be filled with excitement and anticipation, it can also bring moments of uncertainty, vulnerability, and overwhelm. Physical changes, emotional shifts, and the constant stream of information can sometimes make it difficult to feel calm and confident.

At Nurturing Maternity Support, I often remind families that feeling calm and confident during pregnancy is not about avoiding worry altogether — it’s about learning how to meet uncertainty with trust, understanding, and support. In this blog, I’ll share gentle, realistic ways to nurture calm and confidence throughout pregnancy, supporting both your wellbeing and your connection to your baby.

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Why Birth Preparation Matters More Than You Think
Aimee Jones Aimee Jones

Why Birth Preparation Matters More Than You Think

When people think about preparing for birth, they often imagine learning about contractions, breathing techniques, or what to pack in a hospital bag. While those things have their place, true birth preparation goes far beyond information. It shapes how a parent feels, thinks, and responds during one of the most intense and transformative experiences of their life.

At Nurturing Maternity Support, I see time and time again that the way families prepare for birth has a profound impact—not just on the birth itself, but on confidence, connection, and emotional wellbeing long after the baby arrives. Birth preparation matters more than many people realise, because it prepares you, not just your body, for what lies ahead.

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Beyond the Birth Plan: Preparing for the Reality of Labour
Aimee Jones Aimee Jones

Beyond the Birth Plan: Preparing for the Reality of Labour

A birth plan can be a helpful starting point. It encourages parents to think about preferences, explore options, and reflect on how they hope their birth experience will feel. But while a plan can guide conversations and decision-making, it’s not what carries you through labour itself.

At Nurturing Maternity Support, I often remind families that birth preparation is about far more than the plan on paper. Labour is dynamic, physical, emotional, and unpredictable. Preparing for the reality of labour means building confidence, understanding your body, and learning how to adapt when things don’t unfold exactly as imagined.

This is where true preparation begins.

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5 Things I Wish I Knew Before Becoming an Antenatal Educator
Aimee Jones Aimee Jones

5 Things I Wish I Knew Before Becoming an Antenatal Educator

Becoming an antenatal educator is often driven by passion. A love for birth, a desire to support families, and a belief that education can truly change experiences. For many of us, it begins with a powerful birth story or a moment that sparks the thought: I want to help others feel more confident and supported than I did.

While this work is deeply rewarding, it’s also more complex and layered than I initially expected. Looking back on my journey, there are a few things I truly wish I’d known before stepping into this role — insights that would have helped me feel more grounded, prepared, and realistic from the start.

If you’re considering becoming an antenatal educator, or you’re early in your journey, here are five things I wish I knew before becoming an antenatal educator.

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Breastfeeding vs Bottle Feeding: Finding What Works for You
Aimee Jones Aimee Jones

Breastfeeding vs Bottle Feeding: Finding What Works for You

Feeding your baby is one of the first major decisions you’ll make as a parent. It’s also one of the most personal. Whether you choose to breastfeed, bottle feed, or use a combination of both, what matters most is that your baby is nourished — and that you feel confident, supported, and at peace with your choice.

At Nurturing Maternity Support, we believe it is every parent’s right to choose how they feed their baby. There’s no one “right” way — only what’s right for you, your baby, and your family.

In this blog, we’ll explore the benefits and considerations of both breastfeeding and bottle feeding, how to combine the two if you wish, and why support — not pressure — is what truly helps families thrive.

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How I Support Families Beyond the Birth Room.
Aimee Jones Aimee Jones

How I Support Families Beyond the Birth Room.

For many people, the word birth brings to mind a single moment — the day a baby is born. But in truth, birth is just the beginning. The days and weeks that follow are a tender, powerful time of transition — for the mother, the baby, and the whole family.

At Nurturing Maternity Support, my role doesn’t end when the baby arrives. In fact, some of the most meaningful work happens after birth — helping families adjust, recover, and find their rhythm together.

In this blog, I want to share how I support families beyond the birth room — because nurturing doesn’t stop once labour is over. It continues through the fourth trimester and beyond.

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Finding Confidence as a First-Time Parent
Aimee Jones Aimee Jones

Finding Confidence as a First-Time Parent

Becoming a parent for the first time is one of life’s biggest transformations. It’s exciting, overwhelming, beautiful, and — at times — completely bewildering. No matter how much you’ve prepared, nothing quite compares to holding your baby and realising you’re responsible for this tiny human.

At Nurturing Maternity Support, I work with many first-time parents who tell me the same thing: “I love my baby more than anything, but I keep doubting myself.”

If that sounds familiar, you’re not alone. Confidence in early parenthood doesn’t arrive all at once — it grows gradually, through connection, learning, and support. In this blog, I’ll share how you can start finding your confidence as a first-time parent, and why it’s one of the greatest gifts you can give both yourself and your baby.

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The Top 10 Questions I Get Asked About Birth
Aimee Jones Aimee Jones

The Top 10 Questions I Get Asked About Birth

One of the things I love most about supporting families through pregnancy and birth is the curiosity, honesty, and openness people bring to our sessions. Birth is a huge life event, and naturally, parents have questions — lots of them.

At Nurturing Maternity Support, no question is ever too small or too strange. Your questions matter because they reflect your hopes, your concerns, and your desire to feel informed and confident.

So today, I’m sharing the top 10 questions I get asked about birth, along with the reassuring, evidence-based guidance I offer to the families I support.

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Client Story: A Calm Water Birth Experience
Aimee Jones Aimee Jones

Client Story: A Calm Water Birth Experience

Every birth story is unique, shaped by the emotions, choices, and environment surrounding it. Some stories are full of intensity and speed, while others unfold slowly and gently. Today, I want to share a beautiful client story — one that reflects the power of preparation, trust, and a calm birth environment.

This is the story of Emma (name changed for privacy), who welcomed her baby into the world through a peaceful, empowering water birth. With her permission, I’m sharing her journey to inspire others who hope for a gentle and confident birth experience.

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Why Birth Preparation Matters More Than You Think.
Aimee Jones Aimee Jones

Why Birth Preparation Matters More Than You Think.

When it comes to pregnancy, so much focus is often placed on the birth itself — the moment your baby arrives, the type of birth you’ll have, or how long it might take. But what truly shapes a woman’s experience isn’t just what happens on the day — it’s how prepared she feels leading up to it.

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5 Things I Wish I Knew Before Becoming a Mum
Aimee Jones Aimee Jones

5 Things I Wish I Knew Before Becoming a Mum

Becoming a mum is one of the most profound, life-changing experiences there is. It’s filled with moments of love so deep they take your breath away — but also moments of exhaustion, uncertainty, and vulnerability that no one can truly prepare you for.

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The Power of Telling Your Birth Story.
Aimee Jones Aimee Jones

The Power of Telling Your Birth Story.

Every birth is unique — a deeply personal journey filled with emotion, transformation, and strength. Yet, once the baby arrives, many parents find themselves swept up in the demands of newborn life, with little space to process what they’ve just experienced.

At Nurturing Maternity Support, we’ve witnessed how powerful it can be when a mother or family takes the time to tell their birth story. Whether the experience was joyful, challenging, or somewhere in between, sharing your story can bring healing, clarity, and connection.

In this blog, we’ll explore why telling your birth story matters, how it supports emotional well-being, and ways to begin the process in a safe and nurturing way.

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Creating a Calm Home Birth Environment
Aimee Jones Aimee Jones

Creating a Calm Home Birth Environment

Welcoming a baby into the world at home can be one of the most empowering and peaceful experiences imaginable. A home birth allows families to be surrounded by familiarity, comfort, and love—a space where birth can unfold naturally and gently.

But creating a calm home birth environment doesn’t just happen by chance. It takes intention, preparation, and a deep understanding of what helps the body and mind feel safe. As a maternity support professional with Nurturing Maternity Support, I’ve seen how small details can make a big difference.

In this blog, we’ll explore how to create a calm and supportive space for your home birth—one that nurtures both the birthing person and their baby.

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Why Partners Benefit from Birth Education Too
Aimee Jones Aimee Jones

Why Partners Benefit from Birth Education Too

When people think of birth education, they often picture expectant mothers attending classes to learn about labour, birth, and postpartum recovery. But birth education isn’t just for mothers—it’s equally important for partners.

As a maternity support professional with Nurturing Maternity Support, I’ve seen how powerful it can be when partners are actively involved in the learning process. In fact, birth education equips partners with the tools and confidence they need to support mothers effectively, creating a more positive birth experience for everyone involved.

Let’s explore why partners benefit from birth education too—and why including them makes such a difference.

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The Beauty of Birth Affirmations – My Perspective
Aimee Jones Aimee Jones

The Beauty of Birth Affirmations – My Perspective

Pregnancy and birth are some of the most transformative experiences in life. For many expectant mothers, these seasons are filled with anticipation, joy, and excitement. Yet they can also bring moments of worry, self-doubt, or fear. As a maternity support professional at Nurturing Maternity Support, I’ve seen first-hand how powerful words can be in shaping a woman’s mindset. One of the tools I love to share with families is the use of birth affirmations.

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How To Breastfeed A Newborn Baby
Aimee Jones Aimee Jones

How To Breastfeed A Newborn Baby

Learning how to breastfeed a newborn baby is one of the most important skills a new mother can develop. While breastfeeding is a natural process, it doesn’t always come easily, and many parents find themselves with questions, worries, and challenges in the first weeks. By understanding key principles and getting the right support, you can establish a strong breastfeeding routine that benefits both you and your baby.

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Everything To Know About Postnatal Depression
Aimee Jones Aimee Jones

Everything To Know About Postnatal Depression

What is postnatal depression?

Becoming a parent is often described as one of the most joyful and transformative times in life. Yet, for many mothers, the postpartum period can also bring unexpected emotional challenges. Postnatal depression is a mental health condition that affects women after childbirth, leaving them feeling persistently sad, overwhelmed, or detached. Unlike the “baby blues”—a temporary mood shift that typically lasts up to two weeks—postnatal depression is more severe, longer-lasting, and requires treatment.

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What are Antenatal Classes?
Aimee Jones Aimee Jones

What are Antenatal Classes?

Pregnancy is a journey filled with excitement, anticipation, and plenty of questions—especially for first-time parents. One of the best ways to prepare for this incredible chapter is by attending antenatal classes. But what exactly are antenatal classes, and why are they so important?

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